David Levin, CEO at Poppulo, writing for Digital Signage Today, said that in the realm of hospitality, where leisure travel is experiencing a resurgence, embracing the unexpected can transform a mere vacation into an extraordinary adventure. This is where digital signage emerges as a powerful catalyst, igniting the flame of spontaneous experiences and rekindling the joy of living in the moment.
The pandemic and the weight of overscheduling have diminished our appetite for impromptu endeavours. With people seeking new experiences and adventures, hotels and venues have an extraordinary chance to leverage digital signage to facilitate and inspire spontaneous moments of joy and discovery. By strategically coordinating messages and their placement, digital signage becomes a powerful tool for driving desired behaviours, engaging guests, and optimising revenue streams.
The Role Of Digital Signage In Facilitating Spontaneous Experiences
With its ability to provide up-to-the-minute updates, digital signage empowers travellers to seize the moment. Whether it’s stumbling upon an ad for a charming local restaurant, a rejuvenating spa experience, or an exhilarating concert or event, these glimpses captured on digital signs plant seeds of curiosity and inspire us to explore uncharted territories.
In 2007, I stayed at a hotel where The Police were playing. I saw the ad on a digital sign, called my brother, and the next night, we were singing ‘Every Breath You Take’ with 20,000 of our new best friends. Without a digital sign, I wouldn’t have known they were touring, and I wouldn’t have had the opportunity to relive my 80s with my brother. Digital signage offers a gateway to the unexpected, inviting us to deviate from our carefully curated itineraries and indulge in impulsive delights.
The impact of digital signage extends beyond our personal experiences; it reverberates throughout the hospitality industry, driving revenue and enhancing the guest experience. By leveraging a central platform, digital signage allows every department, from marketing to food and beverage to spa, to disseminate their offerings effectively. It harmonises the messaging, creating a cohesive, immersive guest experience.
One of the most compelling benefits of digital signage in the hospitality industry is its ability to drive revenue. Hotels can generate increased awareness and interest in their amenities, services, and partner offerings by strategically placing digital signs in high-traffic areas. The digital signage system can dynamically adapt content based on real-time data, displaying relevant promotions, discounts, and upsell opportunities. This personalised approach enhances the guest experience while maximising revenue potential.
Leveraging Multiple Content Channels
Digital signage seamlessly integrates with other channels to amplify its impact. By synchronising content across various touchpoints, including mobile apps, websites, and social media, hotels can ensure a consistent and immersive guest journey. Guests can explore offerings presented on digital signage, and then engage further through their preferred digital channels for seamless reservations or bookings. This integration of multiple channels enhances convenience, increases reach and frequency, and encourages spontaneous action.
Customised Communications For Targeted Messaging
Digital signage allows hotels and venues to tailor messages to specific audiences, ensuring the right content reaches the right people at the right time. By using location-based data and guest profiles, hotels can deliver customised promotions and recommendations that resonate with individual preferences and interests. This targeted approach enhances the overall guest experience and increases the likelihood of spontaneous engagement.
In the era of renewed leisure travel and the pursuit of meaningful experiences, digital signage serves as a powerful catalyst for igniting spontaneous moments. By capitalising on its capabilities, hotels and venues can enhance the guest experience, drive revenue and strengthen a sense of exploration and discovery.